![]() Are they large corporations or small businesses? Which sectors do they operate in? What specific areas of the selected industry are they involved with? What are their biggest challenges?īuild each profile out into a documented buyer persona, as illustrated by this example from Alexa: An optimist might argue that now is a better time to start freelancing.įirst things first, create a comprehensive description of your ideal client. On the other hand, the government is working hard to absorb the shock and boost the economy. And while there may be fewer businesses hiring freelancers, there are also fewer freelancers available for work, with some retiring, some occupied with home-schooling, and plenty looking for the relative security of regular employment. ![]() On one hand, the economy is in for a shock as businesses struggle to return to profitability after lockdown. Is 2020 a bad year to begin freelancing? There’s no definitive answer to that question. Keep one eye on the horizon and be prepared to adapt your service offering, your pitch and your structure as the world establishes a new normal. The pandemic has devastated many industries, but also created opportunities as businesses scramble to work from home, sell their products online and strengthen relationships with customers they can no longer see or hear.Īs we emerge from lockdown, new opportunities will blossom as other streams of work dry up. Succeeding as a freelancer in 2020 may partly depend on your ability to navigate and adapt to this changing world.
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